Our Marketing Strategy

Thank God for Jennie and Chris! My mom’s dementia has worsened exponentially so she had to move in with us. Consequently we were forced to sell her home that was really falling into disrepair! The Irwins rolled up their sleeves and got to work! Everything from the estate sale, handyman work, cleaning, etc. was set up seamlessly! I am so thankful to them for making this virtually stress free! Their professionalism, dedication and hard work had the house sold in days!! And in this present housing market that is no easy task!! I can’t thank you enough Jennie and Chris!
— Dr. Tim Chiro

The Leverage Advantage

 

Comparative Market Analyses & Digital Marketing Reports

Our best in class digital marketing firm positions your property to receive more exposure & prospective buyers!



Professional Marketing Collateral

Luxe Oversized Trifold Brochures • Social Media • Email Blasts • Postcards • Flyers • Photography • Video & 3D Virtual Home Tours, & more!


— WE look forward to working with you —

 

Team Irwin

Estate Director's Chris & Jennie Irwin

Chris' DRE# 02143320 | Jennie's DRE# 02082790


We’re Chris and Jennie Irwin — a husband-and-wife real estate team helping homeowners across Modesto, Oakdale, Riverbank, Manteca, Tracy, and surrounding areas sell with confidence, clarity, and results.

As Estate Directors at Craft & Bauer | Real Broker, we offer a highly personalized, full-service approach designed to protect your equity and elevate your outcome. Whether you’re selling a luxury estate or a first home, downsizing or relocating, we bring the same level of focus, strategy, and care to every client.

Jennie leads the business operations — pricing, marketing, and timelines — while Chris handles showings, negotiations, and in-field coordination. Together, we bring structure, creativity, and expert guidance to every step of the process.

We’ve helped clients, break price-per-square-foot records, navigate complex timelines like contingent sales, prep homes to shine without overspending, and sell quickly and smoothly, even in shifting markets. No property is too big or too small. We treat every listing with intention, strategy, and the respect it deserves.

If you’re considering selling, let’s build a plan that meets your goals — and exceeds your expectations.


I had such an amazing experience with Chris and Jennie! Buying my first home was something I always wanted but it always seemed so unattainable. Chris and Jennie literally held my hand and baby stepped me through the entire process start to finish! Not only are they so very kind, they are hard working and very good at what they do. Their expertise, prompt communication and positivity are abundant and I feel so blessed to be able to call them my realtors!
— Patricia C.