Laila Merchant

Estate Agent | Southern California

Laila Merchant is an Estate Agent with Craft & Bauer Real Estate Co. who is passionate about helping families achieve their dream of home ownership. Laila believes that real estate is never just about a house - it is an expression of who you are as an individual, as a couple, or as a family. Today's buyers and sellers need a trusted resource who can guide them through the complex world of real estate, and Laila is that person. Her top priority is going above and beyond the expected to deliver an exceptional and fully satisfying one-stop, full-service real estate experience for home buyers, sellers, and investors.

Home buying is a significant financial decision, and Laila’s goal is to ensure that the process is as seamless as possible. She is committed to building strong, lifelong relationships with her clients and is relentless in ensuring her clients get the best service. Laila’s dedication, commitment, and professional skills are widely acknowledged and respected by her clients and peers, and she takes pride in tailoring her exceptional service to ensure all her clients’ needs are met. Her favorite design influencer and inspiration is Joy Green, because of her positive energy and good vibes, which Laila seeks to embody in her own real estate approach.

Laila has lived and worked in Los Angeles for the past 30 years and has a vast, in-depth knowledge of its neighborhoods and neighboring cities. From the Santa Clarita Valley (Canyon Country, Valencia, Saugus, and Stevenson Ranch) to the cities of the San Fernando Valley (Northridge, Porter Ranch, and Sherman Oaks) to the Santa Monica Mountains (Woodland Hills, Tarzana, Calabasas, and Agoura Hills) to West LA (Beverly Hills, Hollywood Hills, Santa Monica, Bel Air, Pacific Palisades, and Malibu), Laila will find your perfect home in exactly the right place.

Ambitious and entrepreneurial from a young age, Laila graduated from Cal State University of Northridge with a Bachelor of Science in Business Administration, and she immediately went to work for Cigna Dental Health of California, Inc. as a Membership Representative Administrator. With the broad range of skills and experience she acquired there, Laila went on to fulfill her dream of owning her own business in Los Angeles. Now, Laila has over 20 years of experience in providing outstanding customer service to clients, having owned gas stations and convenience stores in Los Angeles for 20+ years.

Laila’s experience as a successful business owner not only taught her discipline, resilience, and an unwavering work ethic, but also the importance of building and maintaining long-term relationships. Laila is a highly-trained professional who works closely with the internal design and marketing teams, which combined with her technological, marketing, presentation, negotiation, and networking skills help clients find their dream home. Laila credits her top-notch customer service skills, dedication, strong work ethic, and commitment for her continued success in the industry, and her critical thinking and active listening skills allow her to anticipate her clients’ needs and deliver incredible results.

In her free time, Laila enjoys reading books, helping people raise money for charity, and spending time with her family and friends. She loves spending quality time with her four year-old niece and her six year-old nephew, bonding with them to make wonderful, lasting memories. Laila is fluent in English, Hindi, and Gujrati, and she enjoys traveling to new places to experience the beauty, enjoy the variety of cuisines, and meet new people of different cultures.